Event

VIP EYE CARE St. Petersburg Customer Appreciation Event 2012

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VIP Eye Care boutique customer choosing new frames - Nikon D300 Tamron 17-50mm @ f/5.6 1/10 ISO 800 zooming in while shutter pressed & Nikon SB-800 @ 1/4 power hotshoe mountedI have a long relationship with VIP EYE Care in St. Petersburg.  They have been both my source of eye care and also a loyal photography client (see here).  My lastest photography assignment for them was photographing their 2012 Customer Appreciation Celebration event.  

A packed boutique at VIP Eye Care - Nikon D300 Tamron 17-50mm @ f/5.6 1/60th ISO 800 Nikon SB-800 Speedlight @ 1/4 power hotshoe mountedI roamed around photographing candids of customers checking out all the fashionable eyeglass frame choices.  I learned that choosing a new pair of glasses is quite an involved decision.  In fact, I saw several people looking whan I arrived at 6pm and only finally decided just before I left at 8pm!

This pair or that pair? - Nikon D80 Nikkor 80-200mm @ f/4 ISO 800 1/100th Nikon SB-600 Speedlight @ 1/4 power hotshoe mountedI also started to pick up on some insider jargon, always something I like to do.  There are letter and number code names for specific lens shapes.  Not surprisingly, new designs are carefully kept secret I also heard from one vendor.

Even babies tried new glasses - Nikon D80 Nikkor 80-200mm @ f/4 ISO 800 1/100th with Nikon SB-600 @ 1/4 power hotshoe mountedEven a baby got to try on some new shades during the celebratory event.  I am very thankful for the continued business from VIP Eye Care and highly recommend Dr. Henri if you are looking for a very good eye doctor.

Cars & Couture 2012 Tampa International Jet Center

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Ferrari 458 Italia & Ferrari FF at Cars & Couture 2012 event in Tampa - Nikon D300 Tamron 17-50mm @ f/8 ISO 200 9-exposure HDR tripod mounted with cable release

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I was given a media pass to the Cars & Couture 2012 event at the Tampa International Jet Center that was held to benefit the charity Autism Speaks.  Being an avid supercar fan, I was very excited to have the opportunity to photograph some of my favorite cars in a cool setting.  In the above photo, you can see my absolute current favorite car, the Ferrari 458 Italia on the left.  This was also my first chance to get to see the new Ferrari FF (on the right) in person.  I thought the FF looked smaller than I thought it would being a 4-seater with ample cargo space.  

An Alfa Romeo 8C Competizione looks out over the Tampa International Jet Center airfield - Nikon D300 Tamron 17-50mm @ f/8 ISO 200 9-exposure HDR tripod mounted with cable release

I arrived at 6pm as the sun was getting low in the sky allowing me to catch some of the sunset mixed with the hangar location of the event as seen in the above shot of a very rare Alfa Romeo 8C Competizione.  I like the design of this Alpha quite a lot.  It was given the best spot, perhaps because it arrived late!

Cars & Couture 2012 in Tampa featured private jets too! - Nikon D300 Tamron 17-50mm @ f/11 ISO 200 7-exposure HDR tripod mounted with cable releaseI must say that an airplane hangar makes a great venue for showcasing cars and allowing guests to have both an indoor and outdoor experience, especially when there is a big view of the Florida sky at dusk as a backdrop.  It was a little hot inside the hangar though as even this late into October Florida refuses to acknowledge that it is in fact autumn.

NASCAR was even represented at Cars & Couture 2012 in Tampa! - Nikon D300 Tamron 17-50mm @ f/8 ISO 200 9-exposure HDR tripod mounted with cable releaseI had a great time at this event and am very thankful I was given a press pass.  My supercar itch, is for the moment, somewhat scratched!

Clearwater Ribbon Cutting Event for 211 Tampa Bay Cares

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A festive ribbon cutting at 211 Tampa Bay using many pairs of scissors! - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 on hotshoe @ 1/4 powerOne of my favorite types of photography jobs I get our ribbon cutting events.  This Wednesday I got to photograph no less than two ribbon cuttings for 211 Tampa Bay as they held a morning event and an afteroon one too.  The morning was hosted by the St. Petersburg Chamber of Commerce so I got to see some old friends from there and other networking regulars.  It was really tight quarters for where they wanted to do the ribbon cutting.  I had to stand about 4 feet up on a ladder to get high enough to clear a wall of cubicles to make the above shot.

There were a lot of iPads and iPhones featuring the 211 Tampa Bay app to try out - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 on hotshoe @ 1/4 powerI immediately saw that 211 Tampa Bay utilizes a lot of tech access via apps for the iPhone and iPad.  They had some staff members giving demonstrations with chances for visitors to get hands on with the apps themselves also.

The Mayor of Largo Patricia Gerard (center) - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 on hotshoe @ 1/4 powerThe Mayor of Largo Patricia Gerard attended the morning ribbon cutting ceremony along with 211 Tampa Bay board members.  Everyone wants a photo op with the mayor!

Sharing laughs at the 211 Tampa Bay ribbon cutting event - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 on hotshoe @ 1/4 powerThere was a lot to do at this event from using tech like the iPad to taking a tour of the call center, and of course eating and having laughs with friends.  Everyone with 211 Tampa Bay was very friendly.  It was a good atmosphere to shoot in.

I resisted using an iPad so I did not feel the need to get one of my own! - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 on hotshoe @ 1/4 powerI look forward to continuing to be the photographer for 211 Tampa Bay.  It is always nice to be able to photograph a fun event, expand my business network and of course provide the client with images they will enjoy for years to come.

Florida Governor Rick Scott at Office Depot Foundation children's event in Tampa

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Florida Governor Rick Scott at Office Depot Foundation August 2012 - Nikon D80 Nikkor 80-200mm @ f/4 ISO 800 1/100th SB-600 @ 1/2 power hotshoe mountedPeriodically as a Tampa Event Photographer I get to photograph government officials and politicians ranging from the Mayor of St. Petersburg all the way to the U.S. Secretary of Labor.  This afternoon I had the opportunity to photograph Florida Governor Rick Scott when he appeared at the Office Depot Foundation event celebrating its charity work giving away backpacks full of school supplies to Tampa Bay area children.

Florida Governor Rick Scott back row left with school children - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 @ 1/2 power hotshoe mountedThis was my third time photographing an event for Office Depot who I am very glad to continue to have a very good business relationship with.  Shooting these events helped me to learn the real world efforts Office Depot puts forth that directly help the local community any particular store is in.  

Young Tampa girls getting to meet Governor Rick Scott of Florida - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 @ 1/4 power hotshoe mountedPeople of all ages were excited for their chance to shake hands with the Governor and have a little chat with him.  I was frankly surprised that these girls showed up early to the event just for their "grip & grin" chance as it is called in the industry.

Everyone in attendance with Florida Governor Rick Scott (center back) - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/60th SB-800 @ 1/2 power hotshoe mountedIt was a bit of a tight fit, but everyone honored at the event was able to be fit into a single photo.  I stood up on a chair to be able to make this shot, guessing that standing on the floor right in front of them may not be enough.  The event took place right in an Office Depot in a small area prepared for less people than the many that actually came!  It was nice and cozy though.

Everyone competing for Governor Rick Scott's words.I was by no means the only photographer there.  Plus, there were several camera men.  So I had to compete for space and positioning most of the time at the event, as well as predict where the best angle to photograph the Governor would be as he mingled throughout the store.  It was a fun challenge and kind of cool to be around the local press and media.  Thank you again to Office Depot for the opportunity!

UPDATE:  see me (left side) in action in a photo taken by the Governor's official photographer

Brett Eldredge St. Petersburg Florida Concert Ivy Ridge Living June 2012

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Country music singer Brett Eldredge performing in St. Petersburg Florida June 01 2012I cannot say I had heard of Brett Eldredge before since I am not a country music fan, but I had the opportunity to photography a live performance of his as part of a larger event.  Even though he was playing for what must have been a very modest crowd for him, he gave a rousing and lively performance and I was impressed by his singing and the emotion he could conjure up on a hot, non-descript Florida afternoon.

Brett Eldredge giving it his all during his St. Petersburg performance playing original songs and a few crowd pleasing covers.The stage was setup in a parking lot which was essentially in a neighborhood.  No stage lighting was used and the ambient light itself came from what was pretty flat late afternoon cloud cover, so no dynamic backlit concert performance shots were possible.  I mostly used my Nikkor AF ED 80-200mm f/2.8D lens to eliminate the undesired background and fill the frame as much as possible with Brett.

Brett Eldredge performing live for Ivy Ridge Living guests in St. Petersburg, FL on June 01 2012During and after the concert Brett was pretty popular with the ladies in attendance.  He graciously stopped to take photos with each of them after the nearly hour-long set.  

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    • Ribbon Cutting Event at Ivy Ridge Living St. Petersburg Florida

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    Ribbon Cutting at Ivy Ridge Living St. Petersburg Florida - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 400 1/60th SB-800 @ 1/4 power on cameraPhotographing a ribbon cutting event like this one at Ivy Ridge Living (official website) in St. Petersburg creates a unique feeling inside me since I am more covering the event with photography than making set shots.  It is a free-flowing style of photography and when you have an event like this one that went indoors to outdoors several times, you really have to be on top of your settings, especially when using two cameras at once as I was.  It all makes for an exciting and challenging photography job.

    Flag raising ceremony at Ivy Ridge Living in St. Petersburg - Nikon D300 Tamron 17-50mm @ f/8 ISO 200 1/100thI also switched between using external flash on camera to using available light like in the above shot when the situation called for it, although had I left the external flash on it would have had no effect on the shot anyway.  The biggest challenge for this shot was trying to get all the crowd watching in the frame as well as the complete flagpole without infinite space to back up into (I was almost in the street).  

    Giving a speech at Ivy Ridge Living in St. Petersburg - Nikon D80 Nikkor 80-200mm @ f/4 ISO 400 1/200thIvy Ridge Living has a very friendly staff who were all very welcoming to me and made sure I got something to eat (3 cookies, one chocolate, one cupcake, a dozen crackers) and I saw several familiar faces in the guests who attended the event as other networking event regulars.  

    Ivy Ridge Living in a brand new building - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/40th SB-800 @ 1/4 power on cameraIvy Ridge Living is in a newly built building customized specifically for its time of memory care services.  The festivities for the afternoon ended with a concert for Brett Eldredge that really got everyone excited and also emotional as he has personal connections to the treatments the facility offers.

    First Communion Celebration at Don Cesar St. Petersburg with Isabella

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    Isabella dancing at her first communion celebration at the Don Cesar St. Petersburg Florida - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 200 1/200th Strobist: SB-800 with diffuser cap @ 1/4 power to frame rightPhotographing Isabella at her First Communion Celebration at the Don Cesar in St. Petersburg, Florida was a lot of fun and allowed me to make what I am sure will be one of my ten best images of the year (above).  Last week it was my pleasure to have two returning clients within a few days of each other.  I really appreciate clients who continue to choose me as their photographer, and from a shooting standpoint, it is great to have that already existing familiarity with the client.  This time, however, instead of just shooting Vanessa during one of her professional flamenco dancing performances (dance 1, dance 2), as mentioned above I was able to photograph her daughter Isabella and the rest of her family as well.

    Isabella (center) and friends with the Don Cesar in the background - Nikon D300 Tamron 17-50mm @ f/11 ISO 250 1/200th Strobist: SB-800 with diffuser cap @ 1/4 power to frame leftThe Don Cesar is a great location to shoot at, although at the time of the event (12:30pm to 1:30pm) the midday Florida sunshine was as it always is, harsh and unforgiving to photography.  Further, to keep things simple and quick for the girls in the photo I used only a single speedlight (SB-800) with a diffuser cap on a light stand to make these shots.  Can you spot the ones that were made in direct sunlight and the ones that were made in the shade?

    Isabella showing off the back of her pretty first communion dress, Don Cesar in the background - Nikon D300 Tamron 17-50mm @ f/13 ISO 250 1/200th Strobist: SB-800 with diffuser cap @ 1/4 power to frame leftVanessa wanted a photo of the back of Isabella's pretty dress so I tried to make it a kind of model shot by having Isabelle look back at me over her shoulder.  I composed the shot to use the curb as a leading line along with the railing choosing to have more foreground than blue sky background.

    Isabelle twirling her first communion dress at the Don Cesar - Nikon D300 Tamron 17-50mm @ f/8 ISO 250 1/200th Strobist: SB-800 with diffuser cap @ 1/4 power to frame leftThe above shot was a rather tricky one to execute, that took quite a few takes, but I am glad we stuck with it and made the photo exactly as I previsualized.  First, Isabelle was standing in complete shade while most of the background was in strong sunlight.  I again used just my single speedlight to put light onto the subject and adjusted my shutter speed to expose the blue sky in the background.  A little Photoshop dodging helped balance out the foreground.  Then it was just a matter of capturing Isabelle spinning exactly centered between the two columns with her dress flowing in a good look.  As I mentioned, a tricky shot, but it turned out better than I thought as Isabelle appears to be still herself while her dress has the appearance of motion creating an unusually dynamic visual.

    First communion dress & veil at the Don Cesar St. Petersburg, Florida - Nikon D300 Nikkor 105mm VR micro @ f/8 ISO 250 1/200th Strobist: SB-800 with diffuser cap @ 1/4 power to frame leftThis photograph is one of my favorite kind to make incorporating a veil in the wind (actually held up by her mom out of frame, shh!) and the subject looking into the distance with a contemplative look.  I asked Isabelle to look to her right and think of her future.  The result is the above image.  This photograph paired with the top image in this post cover a wide range of emotion that I hope Isabelle and Vanessa and the rest of her family will find valuable when they look back at these photos in 10, 20 years from now.  I want Isabelle to wonder what she was thinking at that moment.  I wonder if she will be able to remember . . .