Ivy Ridge Living

Brett Eldredge St. Petersburg Florida Concert Ivy Ridge Living June 2012

Country music singer Brett Eldredge performing in St. Petersburg Florida June 01 2012I cannot say I had heard of Brett Eldredge before since I am not a country music fan, but I had the opportunity to photography a live performance of his as part of a larger event.  Even though he was playing for what must have been a very modest crowd for him, he gave a rousing and lively performance and I was impressed by his singing and the emotion he could conjure up on a hot, non-descript Florida afternoon.

Brett Eldredge giving it his all during his St. Petersburg performance playing original songs and a few crowd pleasing covers.The stage was setup in a parking lot which was essentially in a neighborhood.  No stage lighting was used and the ambient light itself came from what was pretty flat late afternoon cloud cover, so no dynamic backlit concert performance shots were possible.  I mostly used my Nikkor AF ED 80-200mm f/2.8D lens to eliminate the undesired background and fill the frame as much as possible with Brett.

Brett Eldredge performing live for Ivy Ridge Living guests in St. Petersburg, FL on June 01 2012During and after the concert Brett was pretty popular with the ladies in attendance.  He graciously stopped to take photos with each of them after the nearly hour-long set.  

Brett Eldredge Official Website

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  • Ribbon Cutting Event at Ivy Ridge Living St. Petersburg Florida

    Ribbon Cutting at Ivy Ridge Living St. Petersburg Florida - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 400 1/60th SB-800 @ 1/4 power on cameraPhotographing a ribbon cutting event like this one at Ivy Ridge Living (official website) in St. Petersburg creates a unique feeling inside me since I am more covering the event with photography than making set shots.  It is a free-flowing style of photography and when you have an event like this one that went indoors to outdoors several times, you really have to be on top of your settings, especially when using two cameras at once as I was.  It all makes for an exciting and challenging photography job.

    Flag raising ceremony at Ivy Ridge Living in St. Petersburg - Nikon D300 Tamron 17-50mm @ f/8 ISO 200 1/100thI also switched between using external flash on camera to using available light like in the above shot when the situation called for it, although had I left the external flash on it would have had no effect on the shot anyway.  The biggest challenge for this shot was trying to get all the crowd watching in the frame as well as the complete flagpole without infinite space to back up into (I was almost in the street).  

    Giving a speech at Ivy Ridge Living in St. Petersburg - Nikon D80 Nikkor 80-200mm @ f/4 ISO 400 1/200thIvy Ridge Living has a very friendly staff who were all very welcoming to me and made sure I got something to eat (3 cookies, one chocolate, one cupcake, a dozen crackers) and I saw several familiar faces in the guests who attended the event as other networking event regulars.  

    Ivy Ridge Living in a brand new building - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/40th SB-800 @ 1/4 power on cameraIvy Ridge Living is in a newly built building customized specifically for its time of memory care services.  The festivities for the afternoon ended with a concert for Brett Eldredge that really got everyone excited and also emotional as he has personal connections to the treatments the facility offers.