Photographing a ribbon cutting event like this one at Ivy Ridge Living (official website) in St. Petersburg creates a unique feeling inside me since I am more covering the event with photography than making set shots. It is a free-flowing style of photography and when you have an event like this one that went indoors to outdoors several times, you really have to be on top of your settings, especially when using two cameras at once as I was. It all makes for an exciting and challenging photography job.
I also switched between using external flash on camera to using available light like in the above shot when the situation called for it, although had I left the external flash on it would have had no effect on the shot anyway. The biggest challenge for this shot was trying to get all the crowd watching in the frame as well as the complete flagpole without infinite space to back up into (I was almost in the street).
Ivy Ridge Living has a very friendly staff who were all very welcoming to me and made sure I got something to eat (3 cookies, one chocolate, one cupcake, a dozen crackers) and I saw several familiar faces in the guests who attended the event as other networking event regulars.
Ivy Ridge Living is in a newly built building customized specifically for its time of memory care services. The festivities for the afternoon ended with a concert for Brett Eldredge that really got everyone excited and also emotional as he has personal connections to the treatments the facility offers.