previsualization

Guitarist Promotional Materials & Album Cover Shoot Pass-A-Grille Beach Part 2

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Commercial Photography for guitarist promotion - f/9 ISO 200 1/250th SB-800 to frame right SB-600 to frame left

A grainy, holga, look is what guitarist Nathan (artist name Redd Sun) told me he wanted for the edited versions of the photographs I made for him during our commercial photography shoot on Pass-A-Grille Beach.  I kept that information in mind the whole time I was shooting, despite the setting sun providing a plethora of color in the wide Florida sky that evening.  The grainy look is one of the things that interested me most about this shoot because 99% of the time when shooting on the beach vivid color shots are desired.  I saw this as an opportunity to produce something different, something . . . simpler.

Commercial Photography for guitarist promotion - f/4 ISO 200 1/400th natural lightAfter seeing the results of this shoot, I may do an entire series of black & white beach shots.  The holga effect was applied to the above photograph using the awesome Silver Efex Pro, which if you do not have it and you like black & white, then you need to get Silver Efex Pro immediately!

Commercial Photography for musician promotion - f/4 ISO 200 1/400th natural lightI centered the subject (Nathan) much more than I normally would during this shoot because I knew that type of composition best lent itself to the holga effect with its harsh vertical edge burning.  This is why it is always very important to previsualize a shot, or a whole shoot even, before pressing the shutter.

Photography Tip - Previsualization of bleach bypass

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Previsualized for bleach bypass filter - Nikon D300 Nikkor 50mm f/1.8D @ f/11 ISO 200 1/400thOne photography tip to keep in mind as you start to progress as a photographer is previsualization.  This is the process by which you see the final photograph before you even put the camera up to your eye.  I was teaching a 1-on-1 DSLR Photography Lesson at John's Pass Village recently in very poor, harsh mid-afternoon Florida light.  This meant there was no reason for me to look for shots that would produce great color or exposure.  So I did not.  Instead, I switched my mind to looking for possible black & white or similar photo opportunities.  

As soon as I saw all these birds sitting in a neat row on the railing of a pier this popped into my head:  use the rectangular shape to frame the shot, post-process using a bleach bypass filter (found in Color Efex Pro).  How was this able to instantly come to my mind?  Because I had already started the previsualization process when I accessed the natural light situation.  I gave myself a very specific type of shot to focus on looking for, so once a possibility was seen, I knew right away how I wanted to photograph it.

This is what the above scene looked like to the naked eye:

Being able to see the potential for a shot is KEY to producing consistently satisfying imagesThe next time you set out with your DSLR, try to previsualize shots before you even think about pushing the shutter.  This will not only likely help you produce better photographs, it will cut down on the number of shots you just immediately delete when you get home.

Post a link to your previsualization results in the comments below . . .