Say no to stock photos by keeping it real!
Much better than using stock photography, have your own team be in the photos like in these images I made for Noble Law Firm in Albuquerque New Mexico. For their website redesign, these immigration lawyers wanted authentic photos of the actual people that work at the law firm, not soulless stock photos that do not represent at all what a client will experience when visiting their office. These photos were made in the same conference room a client would see, in the same office their actual lawyer would meet them in, plus the actual partners of the law firm in the very lobby you see upon entering. To me this is very powerful for branding, for making a client choose your law firm over one of the many, many others. If I can see in your website what it will be like to be a client with your law firm, that would make me much more likely to choose that law firm over some anonymous stock photography filled law firm website. Read More
Rebranding Portraits in Albuquerque New Mexico
You may recognize Barbara and Dr. Norm in these photos as they are some of my best, repeat photography clients here in Albuquerque, New Mexico. We have done some cool headshot style photos and then a Christmas Day family portrait shoot too. This time we met at the ABQ BioPark Botanical Gardens to make commercial portraits for their newly branded nutrition business, Purple Mulch. We started out in the giant garden section making good use of the landscape of props. We then shot on train tracks, a hacienda, a vineyard, and more! It is always great to photograph people you already know so that relationship is there and comes through in the photos. There is a sense of ease and with Barb and Dr. Norm also a lot of fun! Read More
ABQ Botanical Gardens Photo Shoot
On a frigid November morning I was out in the actual desert with Maria and Glenn of 4Directions Branding for a drone video shoot. This commercial portrait shoot in the Botanical Gardens at ABQ BioPark in Albuquerque, New Mexico in April was thankfully, much warmer! Our goal was to make the indoor desert garden surrounded by cement and glass, look like a wide open desert. With a little creative composing and editing, we were able to get clean, green backgrounds for these commercial portraits. Read More
Simplicity for diversity in commercial photography
With the right lighting and creative use of depth of field, one can turn an engineering building campus into a diverse photo shoot location for commercial portraits, like I did for these photos in Albuquerque, New Mexico. I left it up to each person if they preferred indoors or outdoors for their candid photos (after I made headshots of everyone earlier). Whether I shot indoors or outdoors, my lighting setup was the same. A very simple and flexible lighting setup of my new 42” Cheetahstand SoupBowl softbox powered by my Godox AD600 strobe light. Just using a different background and positioning the light differently allowed me to get a different looking commercial portrait for each person. Which one is your favorite style? Read More
Getting psychedelic with commercial portraits!
One of the largest commercial photo shoots I have ever done was this past week at Bohannan Huston, a consulting firm specializing in engineering, in Albuquerque, New Mexico. It was over four hours of shooting on each of two days. Yet thanks to the great staff and their preparation, it went incredibly smoothly. So well that despite near tropical storm level winds on the second day of the shoot negating the ability to make candid commercial portraits outdoors like on the first day of the shoot, that finding a cool indoor setting was as easy as walking over to the neighboring building and using the psychedelic art tapestry background created by one of their own employees. Read More
Making lawyer photographs that are not stereotypical in ABQ
How to make a photograph of lawyers not looking like the typical photo of lawyers? My first thought was to have the lawyers in different positions, as in not all of them standing with arms crossed, not looking sternly into the lens. I wanted movement in the photo. I wanted personality in the photo. The result was the above photo. Using the lobby in their office building in Albuquerque, New Mexico, I thought the available bench with a glass and plant background could work. Thanks to my assistant Jessica for the tip to move the bench out away from the wall to position the standing lawyer better. I have since learned this was the lawyers’ favorite shot from the photo session as well! Read More
Photography where I get my hair cut
I brought my camera and lighting back to Amity A Hair Place in Nob Hill for a second commercial portrait shoot with Felicia. She has also been my own hair stylist the past 2 years! Her salon is small and relaxed in a convenient location in Nob Hill. This is a place for a low stress haircut where no one is rushing and whooshing around you. Plus, Felicia has great styling skills and is a very interesting person to talk to as she regularly travels the world! Give Amity A Hair Place a try! Read More