Julia Gorzka speaking at USF St Pete about social media and business
USF St. Petersburg campus has an ongoing monthly series of breakfast lectures on various business aspects. I have attended many in the past, but since my business is only a sole proprietorship, they have not all been applicable to my own business needs. Still, I usually pick up a tip or two and they are good networking opportunities, plus USF provides a free breakfast! This morning's breakfast lecture by Julia Gorzka on social media, however, was very relevant to how I run my business.
Nikon D300 Nikkor 80-200mm f/2.8 @ f/2.8 ISO 800 1/320th Nikon SB-800 Speedlight hotshoe mounted in TTL modeI have been on Twitter for years and have been building and promoting my photography business heavily on Facebook for over a year. In fact I raised my hand and offered my own opinion on how Twitter can be used to build a business. What I did learn from Julia is that I need a YouTube channel specifically for my photography business so that potential clients can see me and hear my voice. This has actually been buried on my to-do list for months and months, but it just got bumped to the top of the queue thanks to Julia's presentation.
USF St Pete puts out a pretty good breakfast spread nowThe turnout for these monthly breakfasts has really increased since the first one I went to that had maybe fifteen people. In fact, the lectures were moved to another building into a much larger room. The free breakfast has greatly improved too. It used to be just donuts, fine with me of course, but I did feel guilt eating two donuts at 8am. Now with fresh fruit and croissants added to the donut and pastry choice, I felt no guilt and really appreciated the efforts USF St Pete is going through to help local businesses.