USF St. Petersburg campus has an ongoing monthly series of breakfast lectures on various business aspects. I have attended many in the past, but since my business is only a sole proprietorship, they have not all been applicable to my own business needs. Still, I usually pick up a tip or two and they are good networking opportunities, plus USF provides a free breakfast! This morning's breakfast lecture by Julia Gorzka on social media, however, was very relevant to how I run my business.
I have been on Twitter for years and have been building and promoting my photography business heavily on Facebook for over a year. In fact I raised my hand and offered my own opinion on how Twitter can be used to build a business. What I did learn from Julia is that I need a YouTube channel specifically for my photography business so that potential clients can see me and hear my voice. This has actually been buried on my to-do list for months and months, but it just got bumped to the top of the queue thanks to Julia's presentation.
The turnout for these monthly breakfasts has really increased since the first one I went to that had maybe fifteen people. In fact, the lectures were moved to another building into a much larger room. The free breakfast has greatly improved too. It used to be just donuts, fine with me of course, but I did feel guilt eating two donuts at 8am. Now with fresh fruit and croissants added to the donut and pastry choice, I felt no guilt and really appreciated the efforts USF St Pete is going through to help local businesses.