I was hired by Modern Promos out of Minnesota to photograph an event here in Albuquerque, New Mexico.  Sprint was offering customers a free Kona Ice frozen treat.  I arrived in the middle of the afternoon desert heat and sun to meet Franky in the Kona Ice truck wondering if anyone would show up on such a Friday afternoon?  After a slow start, some people did start to come and some were very excited as you can see above!