Audi

Audi R8 Clearwater Car Photography on digital orange background

Audi R8 supercar at Crown Audi in Clearwater - Nikon D300 f/11 ISO 200 5-exposure HDR - orange background added digitallyWhile photographing an Audi A3 premiere event at Crown Audi in Clearwater, I took a moment to make a photograph of an Audi R8 supercar that was also on site.  It was parked just outside the greenhouse like showroom, which made for a pretty good background, but when I was shooting it I already had in mind I would remove it from the existing background and put it on a digital one.  

Below is the existing background HDR image.  Despite the complexity of the background, it was not too complicated to use the Quick Select tool in Photoshop and cut out the Audi R8 onto an empty layer.  I chose an orange gradient digital background as recently I am starting to really like that color (also used for a headshot).

The same Audi R8 as above in its original setting at Crown Audi in Clearwater Florida - 5-exposure HDR

One day it would be nice to be able to just shoot a car in a large studio with an existing white background for an even easier and more efficient editing process.  

Crown Audi Clearwater Audi A3 Premiere Event April 2014

Crown Audi A3 premiere event in Clearwater Florida - Nikon D300 Tamron 17-50mm @ f/11 ISO 200 5-exposure HDROn a sunny evening in Clearwater, Florida, I got to combine two of my favorite types of photography, car photography and event photography while photographing the premiere event for the Audi A3 at Crown Audi of Clearwater.  I got on site at 6pm, with still plenty of light inside the greenhouse like showroom of Crown Audi to try both HDR and natural light event shots like the one above.

Audi A3 premiere event in Clearwater Crown Audi - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 640 1/60th SB-800 hotshoe mounted

There was also a loft walkway surrounding one side of the Crown Audi showroom that allowed me to get this bird's eye view of the Audi A3 premiere event.  Providing maximum variety of shots is one of my goals when photographing an event.  It is rare to be able to get a high view of an event, but it adds a very different perspective. 

Audi A3 Cabriolet at sunset at Crown Audi in Clearwater - Nikon D300 Nikkor 80-200mm @ f/4 ISO 200 1/250th SB-800 hotshoe mountedAs sunset time approached, I took the opportunity to try and frame some creative sun backlit shots using the covered driveway and an Audi A3 Cabriolet.  

Catching the sun behind an Audi at Crown Audi Clearwater - Nikon D300 Nikkor 80-200mm @ f/4 ISO 200 1/250th SB-800 hotshoe mountedBy regularly checking inside and outside the Crown Audi showroom building looking for shots, I maximized getting the best light for both indoor and outdoor areas.  Of course once the sun went down, I focused on the indoor shots more.

Crown Audi employees having fun at the Audi A3 premiere event in Clearwater Florida - Nikon D300 Tamron 17-50mm @ f/5.6 ISO 800 1/100th SB-800 hotshoe mountedI realized quickly that the Crown Audi staff really like each other and really like to have a good time at their events!

Attending the Audi A3 premiere event at Crown Audi Clearwater Florida - Nikon D300 Nikkor 50mm @ f/2.8 ISO 800 1/100thOnce it got dark, the lights were lowered inside the showroom as well, with lots of red ambient lighting.  I took the opportunity to turn my flash off and feature the glowing red background light for this client shot.

The staff of Crown Audi in Clearwater Florida at the Audi A3 premiere event - Nikon D300 Tamron 17-50mm @ f/4 ISO 800 1/60th SB-800 hotshoe mounted

The last shot of the evening after all clients and potential buyers had left, was this group shot of the Crown Audi staff.  I had a very good time photographing this event and look forward to the next Audi model premiere!