For Spring 2011 I am launching the "Why is this bride smiling?" promotional campaign for St. Petersburg, Tampa and Clearwater wedding photography. The ads themselves are more colorful using the same tone of blue found in my logo and feature a floating circles design theme.
"Why is this bride smiling?" -- The intention behind this question is to promote the emotional aspect of my wedding photography for Florida brides-to-be (and grooms too!). Instead of initially focusing on specific package details, pricing, etc., I first want the engaged couple to think of the emotion they want from their wedding photography, what they want the experience to be and how to capture those emotions and experiences. If the engaged couple feels connected to the emotions of my wedding photogrpahs and wishes to experience and preserve what I have done for others on their wedding day also, then the time for discussing package details & pricing can follow.
I realize price is a strong factor in purchasing decisions, but wedding photography is not like buying a refrigerator.
For all of the above reasons I offer a free, in-person wedding photography consultation to determine if my wedding photography philosophy matches with a specific couple's wishes. Even if someone looks through my full online portfolio, downloads and reads my Wedding FAQ, reads all the raves and reviews, I will always highly encourage meeting in person before the couple decides on myself or another photographer for their wedding so I can in my own words answer the question, "Why is this bride smiling?"
Thank you . . .