A First Branding Shoot for a New Practice
Dr. Gentry reached out to me about the new psychiatric practice he is opening in Carmel, California, and how he wanted a series of personal branding photos for his upcoming website. As his office space was still coming together, we decided to start in my studio here in Pacific Grove for the first shoot, focusing on branding photos that would prominently show his logo on his white coat. We worked carefully together on both expression and posing to get the look Dr. Gentry wanted for representing himself to patients on his website and other branding materials. That process also involved getting the background color right, choosing the best shirt to wear under his white coat, and then focusing on the most important part of all, his eyes, so they conveyed the right tone. Thank you, Dr. Gentry, for your patience as we worked through all of those details together, and thank you for choosing me as your photographer.
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